MERCHANDISING
Artesania Catalunya is involved in a programme for the commercial promotion of crafts. We have therefore established close ties with trade fairs, both those intended for buyers and professional associations, and those open to the general public. Our ultimate goal is to encourage the active participation of the various craft sectors in Catalonia in the world of trade fairs.
Our Strategic Plan is based on the premise that craftsmanship revolves in a three-dimensional universe made up of object, subject and space. With these goals in mind, we attend the two-yearly Construmat trade fair, where our stand displays the output of various trades involved in construction. On alternate years when the Alimentaria two-yearly trade fair is held, Artesania Catalunya also acts in representation of craft businesses that are involved in gastronomy and catering. Specifically, it exhibits in the Restaurama showroom, which is dedicated to restaurants and food establishments.
The decision to take part in other fairs has naturally not been ruled out. We are continuously looking into other trade events, whether in Catalonia, other parts of Spain or abroad, to assess which ones would be best suited to present the high quality craft products made in Catalonia. A spillover of our inquiries is that we are able to run information sessions for the sector.
Furthermore, Catalan craftspeople have also managed to make craft trade fairs one of their main means of marketing their products.
As Artesania Catalunya is aware of this reality, it wishes to restructure craft trade fairs so that they gain greater prestige. In order to do so, it offers advice, publicity and financial backing for monographic fairs that are currently held in Catalonia.
In addition, actions are being taken to favour the creation of new monographic or thematic fairs. It is hoped that by so doing, craft products from Catalonia will be properly marketed and the image society has of them will be improved.
We have an incentive programme, which is also designed to market craftsmanship through the trade fair sector. Thanks to this programme, individuals and groups are able to take part in fairs in Catalonia, Spain and abroad, carry out market research and attend fairs as visitors.
